Sprout Social Index Stop Motion
Concept Development, Art Direction, Storyboards, Prop Fabrication and Styling, Stop Motion
In 2021, Sprout’s creative team was challenged to create awareness for our annual data report, the Index, by delving into a new medium for visual storytelling—stop motion. The key messages of the report centered on social media’s role in accelerating business competition, transformation, and the need for differentiation.
Credits
Video Direction: Kerri Pang
Creative Direction: Lizz Kannenberg
Stop Motion + Edit: Moll Nye
Script: Heliz Mazouri
Visual Design: Katie Powell
Animation: Lucas Langworthy
Sound: BAM Studios
I led the conceptual approach which proposed we translate the report’s 2D data-centric visual language into a 3D world — using blocks, spheres, domes and cylinders to represent the characters of the story, and employing stop motion techniques to convey the spirit of the message.
I worked hands-on creating composition and color studies using wooden blocks, until I had developed a culminating “stage picture” and “cast” for our story: The Stodgy Competing Brands, Unique Modern Brands and our Visionary Hero Brand. And then collaborated with the project team to bring the vision to life.
We went beyond the ask to provide photo assets for web and social that tied the visual system together, elevating it to a level of cohesion we had not previously achieved in our cross-discipline campaigns.
